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2021 Commercial Photography Color Trends

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commercial photography color trends

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The color palette for the year is really important to take into account because it can impact your marketing strategy and social media aesthetic for the year. The commercial photography color trends for 2021 can heavily influence the design, tech, art, and advertising industries.  Every year, the Pantone Color Institute releases the Color of the […]

The Photographer’s Guide to Instagram Marketing

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Instagram marketing for photographers

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Instagram is the best place for amateur and professional photographers because it is a visual-based social media platform. You can show your work to the world easily and seamlessly. If you are just starting out your career as a photographer or take pictures for a living already, you will definitely miss exposure (*wink*) if you […]

How to Use (or Avoid) Lens Flare in Photography

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Flaring light behind a couple

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Lens flare has always been avoided for years in photography. Lens flare occurs due to the scattering of light inside the lens that creates lens impurities and unplanned reflection. It was previously seen as a way to ruin the image, but now, photographers are using it to create acclaimed shots.  What Causes Lens Flare? While […]