The Photographer’s Guide to Instagram Marketing

Instagram marketing for photographers

Instagram is the best place for amateur and professional photographers because it is a visual-based social media platform. You can show your work to the world easily and seamlessly. If you are just starting out your career as a photographer or take pictures for a living already, you will definitely miss exposure (*wink*) if you aren’t on Instagram. 

Here is a simple guide on Instagram marketing for photographers so that you can also have an audience that appreciates your work. 

Getting Started 

When you are setting up your new Instagram account, you need to decide which type of account you want. Instagram offers a normal account without any data or insights as well as business and a new creative account type. As a photographer, you should go for the creative Instagram account type since it is designed especially for content creators like you. 


Instagram doesn’t need to be a copy of your portfolio or website. It is a great way to show the world your personality and unique style, which means you should strike a balance between shots that give insight into your process with some amazing shots. Instagram is more like a visual diary for experimentation and love of the craft. 


If you tend to spend hours editing on every shot, you may need to rein it back for Instagram. Every picture doesn’t need to be pixel perfect since your audience will most likely be viewing it through their small screens and low resolutions. However, this doesn’t mean you let editing go. Color correction and simple editing can help to enhance the image enough to give it the perfect boost for your Instagram. 

Instagram’s Editing Options 

While the filters on Instagram are mostly adequate, as a professional photographer, they aren’t the best. You probably have your own style and technique when it comes to editing.  

Increasing Your Following 

When you get more comfortable working on Instagram, it can be a good idea to redirect your attention to increasing your followers, especially if your main source of income is photography. Your followers are your potential customers. By having a popular photography account, you will also get the attention of bigger platforms like National Geographic, Associated Press, and Getty. 

Using Hashtags 

One tried and tested way is to use hashtags that interested grammers may be using. You should do proper research and find the right sort of hashtags for the pictures. Using the appropriate hashtag is important since it can help you get quality followers who are interested in your approach. 

They are also a great way to enter competitions and keep with the trends. By winning competitions and features, you can expose your art to thousands of new followers. 


Following accounts that inspire you is a great way to start. You should also explore the hashtag you use yourself and follow other photographers who have the same technique, subject, technology, or style as you. By interacting with other like-minded people, you will be able to create a community. 

Engaging with other creators and starting a conversation can benefit you in the long-term. Building connections and collaborating with artists is a great way to stay in touch with the audience. 

Instagram marketing for photographers includes having to build a relationship with the audience. It’s more than just posting your photographs online. To build an audience that engages with, invests in, and admires you, you have to engage with them properly. To learn more about the tools and systems you can use to develop a solid Instagram platform, click here


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